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What you will find at Jane Ayer
Public Relations:
Prime Time Credentials
Founded in 1991, Jane Ayer Public Relations (JAPR) is a leading
public relations marketing agency that provides successful
campaigns for entertainment and interactive companies. The
firm is headquartered in Los Angeles, the hub of the entertainment
world and most recently classified as the country's "digital
coast." Harnessing the convergence between the entertainment,
new media and information industries, the agency has a reputation
for its creativity and market-driven campaigns.
Interactive is an important part of the focus at JAPR. The
agency understands this fast-growing and rapidly-changing
business sector, and knows how to make use of it in a company's
overall marketing strategy. The team at JAPR knows what it
takes to be successful in this new space. Comdex, Internet
World, and similar conferences have long been a part of the
agency's client positioning.
Jane Ayer and her seasoned team of professionals understand
both traditional and new media, and are expert at leveraging
both to the clients' advantage. Clients get the experience,
the contacts, and the personal attention of top executives.
The team at JAPR taps a formidable network developed while
directing campaigns for some of the biggest names in the entertainment,
interactive, and corporate worlds. It is these personal relationships
that translate into feature stories, TV and radio spots, and
on-line coverage for clients.
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A Diverse Client Roster
The diverse client roster includes familiar names in the film
and television, home video, music, interactive and multimedia,
publishing, consumer electronics, and environmental industries.
In the entertainment arena, JAPR has handled directors from
Steven Spielberg to Cameron Crowe; actors from Jimmy Stewart
to Kevin Costner; artists from The Rolling Stones to Chuck
Berry; companies from Sony to MCA. Music clients have included
Atlantic Records, Digital Music Express, Ray Manzarek of The
Doors, and Elton John's Rocket Records. Video clients have
included: Columbia TriStar Home Video, Buena Vista Home Video,
and Twentieth Century Fox Home Entertainment.
In the interactive and multimedia industries, the agency has
created successful campaigns for such companies as Attica
Cybernetics, BoxTop Interactive, Cloud 9 Interactive, Compton's
New Media, Conference on Interactive Marketing, Home Shopping
Network Corporation, cartoonnetwork.com, iVisit videoconferencing
software, MGM Interactive, and Turner Interactive.
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A Leader in the Interactive Industry and An Established
Name in Entertainment Publicity
JAPR specializes in developing campaigns for Web sites and
for new products in new markets. This specialty was born out
of the extensive previous training of Jane Ayer and her team.
The training began right after journalism school for Jane
Ayer. She joined Atlantic Records, promoting some of the biggest
names in the industry - including Led Zeppelin, The Rolling
Stones, Aretha Franklin, and more. She then was hired to handle
Elton John's record label in London and Los Angeles.
Jane Ayer segued from the music industry into the burgeoning
video field. A decade before founding the agency, she was
one of the first publicists to take the home video revolution
to the media. Her efforts led to a Newsweek cover story on
home video and a Grammy award for her pioneering client, Michael
Nesmith's Pacific Arts. In 1993, she headed up public relations
at MCA/Universal Home Entertainment, where she directed campaigns
for over 600 videocassette titles, including some of the biggest-selling
videos of all time, such as E.T. and Back To The Future. The
background of other JAPR team members is similarly extensive.
JAPR account executives have experience in music, film and
television, interactive and new media, and numerous other
areas within the corporate sector.
In the agency's early years, JAPR helped launch the next wave
in in-flight entertainment, Matsushita Avionics' System 2000,
an in-seat video technology. A blitz of media coverage included
CNN, NBC, The Wall Street Journal, and The International Herald
Tribune. The agency subsequently handled all press relations
for the first Conference On Interactive Marketing, working
with Philips Interactive Media, Apple Computer, Home Shopping
Network Corporation, and TV Answer to make sure all companies
were represented by the media.
Having handled both music and video, JAPR next added film
credits to the roster. The agency managed the U.S. and international
public relations campaign for Hail! Hail! Rock 'n' Roll, the
Chuck Berry film directed by Taylor Hackford. JAPR has created
a string of successful Oscar(R) campaigns from Four Weddings
& A Funeral to the Nick Park Oscar(R) winning films. Other
agency campaigns have involved film festivals, such as the
Sundance Film Festival, the Toronto International Film Festival,
the Flanders International Film Festival, and the Palm Springs
International Film Festival.
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A Team of PR Professionals Journalists Respect
At the beginning of this new century, JAPR is a public relations
leader in the interactive and multimedia world. Journalists
who cover the interactive space know and respect the JAPR
team. They understand that when JAPR "calls," there is a credible
story lead waiting. In the fast-paced world of on-line media,
journalists appreciate that JAPR speaks their language and
knows their needs.
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Results You Can Count On
Highly visible results -- print and broadcast placements --
are the objective of every JAPR campaign. Visibility means
increased consumer awareness, sales, market share, increased
Web site traffic, a better image, new customers, and opportunities.
Get one of these, and you get lots of other good things.
In 1994, JAPR spearheaded a publicity campaign for the then
little-known British animator Nick Park and his Oscar(R)-nominated
short film, The Wrong Trousers, starring the clay-animated
characters Wallace and Gromit. The Wrong Trousers won an Oscar(R)
that year, one of a total of four Oscar(R) nominations and
three Oscar(R) wins for Park between 1991 and 1997. The popularity
and success of Wallace and Gromit has since swept America
and the world like no other characters since Mickey and Minnie
Mouse. JAPR in summer 2000 is publicizing Park's first feature
animated film, Chicken Run, being released by DreamWorks SKG,
starring Mel Gibson and Julia Sawahla.
The agency's animation expertise has crossed over to the Web
with campaigns for Web sites including that of Wild Brain,
the country's premiere independent animation studio. JAPR
is currently generating a national campaign for wildbrain.com,
a Web channel showcasing the best in animation programming
from around the world.
JAPR's creative campaigns for The Lion King, E.T. - The Extra
Terrestrial, and Back to the Future helped make those amongst
the best selling home videos of all-time. JAPR has also spearheaded
highly successful campaigns for top-selling animation videos
such as Anastasia, Snow White and the Seven Dwarfs and Cinderella
plus box-office hits Jerry Maguire, Men In Black, Godzilla,
The Mask of Zorro, and the Academy Award-winning As Good As
It Gets. In the DVD arena, JAPR has handled creative campaigns
for such titles as Sleepless in Seattle, Ghostbusters, and
Easy Rider.
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An Individualized Approach, Tailored to Your Needs
JAPR creates a media strategy tailored to the specific needs
of each client. The approach is to target the most effective
media mix, the publications and broadcast outlets that fit
with the message, carry weight, influence, and provide the
best visibility. Quality media is favored over quantity. Niche
audiences with the keenest interest in your story are actively
sought. Campaign objectives are flexible enough for updating,
if need be, as the campaign progresses. Progress is monitored
on a regular basis and documented in client reports.
JAPR works with you and your marketing team to tell your story
in the most compelling and imaginative way. Whatever the client
goal, the agency designs a campaign to address it, whether
it is product introduction, enhancing an image, popularizing
it, or developing a completely new identity or style. Special
attention is given to positioning products or messages against
the competition and giving companies a clear -- and winning
-- identity.
JAPR is a full-service agency. Services range from press releases
and media tours to the latest in global satellite teleconferencing.
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A Full Range of Capabilities and Services
Capabilities include:
• Conventions, trade shows
• Corporate strategy, planning, message positioning
• Crisis management
• Electronic press kits
• Events and event planning
• Feature, trend, news, and technical stories
• Graphic design
• Major market media tours -- U.S., Canada, U.K., Europe,
Australia
• Major meetings, seminars
• Management of client media programs
• Media relations for on-line and off-line
• Media training o Newsletters o On-line marketing services
• Press conferences, special events
• Press junkets
• Press kits
• Press releases and press release distribution
• Satellite media tours
• Speaking engagements
• Speech writing
• Unit publicity
• Web site media registration systems
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Creative Campaigns That Get You Noticed
Getting your story through the glut of information these days
takes a fresh approach. That is one of the benefits of the
personal service at JAPR. The extra time and attention produces
more focused and creative strategies. From unusual settings
for press conferences to offbeat events and bold presentations,
JAPR looks for new angles and innovative solutions to client
media needs.
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A Global Reach
In addition to national media, JAPR also provides international
publicity services. Experienced in distributing news worldwide,
staging press conferences, convention publicity, and press
junkets in Canada, Europe, and Australia, the agency helps
clients plan their media strategies to take advantage of opportunities
in the increasingly global marketplace. Through an affiliated
company in London and its other international contacts, JAPR
offers a springboard to the U.K. media market on a base to
tackle the vast potential of the new European Community. International
experience includes handling the publicity for The Flanders
International Film Festival, Channel Four, Granada Television,
and dozens of BBC titles.
The JAPR team comes from a global perspective. The founder
and president, Jane Ayer, was born in England. She maintains
her European connections by providing publicity for clients
and as a Board member of the British Academy of Film and Television
Arts. Others on the JAPR team have served abroad as foreign
correspondents for the media, and have substantial expertise
in publicizing news abroad. The JAPR team is skilled at tapping
its extensive network of international resources in order
to tell clients' stories - knowing how to make the most efficient
use of international news release distribution and other media
services.
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An Approach Emphasizing Personal Relations
Consumer attitudes in the new millennium demand flexibility,
authenticity, and an understanding of niche markets. The slick,
generic approach is being replaced by one that connects on
a human level. JAPR gives clients the personal dimension that
provides the service they need and the connection their market
demands. At the same time, the streamlined operations at JAPR
provide cost efficiency and other economies of scale.
For a visible difference -- clients select Jane Ayer Public
Relations.
If this is the kind of working relationship that you are seeking
, we would like to hear from you! E-mail
JAPR
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